All work
2024 · Hospitality & F&B

Aether & Co.

Multi-city launch for a new hospitality concept.

3 cities
Simultaneous launch
90 days
Brief to doors open

The brief

A hospitality group was launching a new premium concept across three metros — simultaneously — in 90 days. They needed name, identity, digital presence, launch marketing, and local SEO stood up in parallel.

Our approach

  • Naming + identity — from blank page to final in 3 weeks
  • Website + booking — custom Astro build, reservation integration
  • Launch campaign — pre-launch waitlist across all 3 cities
  • Local SEO — Google Business, review system, local content per city

The results

  • All 3 cities opened on schedule (90 days from brief)
  • Pre-booking waitlists reached capacity before soft launch
  • Local search visibility #1-3 in each market by month 2
  • Featured in national F&B press (Vogue, Condé Nast Traveller)
NamingIdentityLaunchLocal SEO
Next case
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