All work
2025 · Banking & Fintech

Stellar Finance

Complete digital transformation for a consumer lending brand.

2.4×
Brand recall
−28%
Blended CAC

The brief

Stellar Finance had strong product but a dated brand, a slow website, and scattered paid spend across agencies. They needed one partner to unify the story, rebuild the infrastructure, and run performance at scale.

Our approach

  • Brand refresh — repositioning, wordmark, type system, photography direction
  • Website rebuild — new CMS, 2.3s → 0.8s LCP, loan calculator, credit-check flow
  • Paid media consolidation — single media plan across Google, Meta, programmatic
  • SEO foundation — technical audit, content roadmap, first 80 articles

The results

  • 2.4× brand recall (unaided, measured quarterly)
  • −28% blended customer acquisition cost
  • 3.1× return on ad spend within 6 months
  • 4× organic traffic, Q1 to Q4
RebrandWebsitePaid mediaSEO
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